In this digital era, one of the things you want to do is have a visible presence online and that means that your website is your biggest assets. What you can do is have a functional website where you can market yourself using different strategies. You want to get as much traffic on your website as possible which means that the number of people, visiting, you should consistently increase. As you go on, you definitely need consistently measure how your website is functioning to help you know if it is performing or not. You can look at different website performance metrics to help you know when you need to make some changes such as redesigning your website. You can read more below are some of the key things you need to monitor now to improve the performance of your website.
You need to consider website performance monitoring. This is why you check your website rankings against other website in your industry. This is a perfect way of knowing whether you need to design your website or not. In case you notice that your website is not on the first page of Google and other search platforms, then you chances of getting organic traffic is very minimal. If your intentional is to get organic traffic and be on the best rankings, then you need to consider these tool that can help you to evaluate what you are doing wrong and fix it immediately. There is more you can learn about website performance monitoring from this website.
Understanding the customer journey is very important in redesigning your website. The most important thing is to ensure that you can help your customers be aware of your company and then converts them into a loyal customer. You can use your leads to track your website performance metrics so that you are able to follow some of the marketing qualified leads. Analyzing the quality of your website visit is important in addition to understanding your customer. The idea is to get leads of customers that are actually motivated to buy this product or service from you. The best thing you can do here is to actually look at the bounce rates to determine whether you are getting quality leads or not.
Another metric you can use is looking at the conversion rate which is the total number of visitors to your site divided by the number of visitors that completed an action. You can also take your time to look at benchmarks to help determine your performance and progress.